In 2010, Aloha Grown was born out of the desire to make a difference in the environmental, economic and social sustainability of Hawaii. We are committed to our mission to "Support Local. Sustain the Aina. Share the Aloha." That is why 2% of every Aloha Grown sale goes to our Malama Honua Fund, which awards local non-profits, schools and organizations that embody our philosophy.